General

• 1. What feedback has Sainsbury's received?

  To date, feedback has shown widespread support for the proposals. Key reasons given for support include that they offer a valuable opportunity to regenerate Winterstoke Road in line with local needs and a much improved store that offers customers a wider range of products and creates local employment.

  
  

  However, some participants in our public consultation raised concerns about traffic congestion, questioned the impact on local traders and stated their loyalty to the existing store.

  
  

  The existing stadium site's neighbours recognised the significant reduction in size of the proposed Sainsbury's compared with the stadium. They requested measures to be put in place that minimise the operational impact of the store, that Sainsbury's realise the opportunity to improve the overall appearance of the site and called for there to be no vehicle access from Ashton Road.

• 2. How has Sainsbury's used the consultation feedback?

  In response to consultation feedback, Sainsbury's has made a number of amendments to its proposals including:

  
  

  • Removal of vehicle access from Ashton Road following concerns about traffic from local residents
  • A fully enclosed delivery yard to minimise noise and light disturbance
  • New sustainability features, raising the store to a BREEAM Excellent rating – one of the highest standards that can be achieved in construction
  • Measures to make it easier for people to reach the store without using their car, such as new bus routes in addition to those already serving the existing Sainsbury’s on Winterstoke Road and a range of undercover facilities for cyclists
  • Improved landscaping along Colliters Brook, creating an attractive approach to the store for pedestrians and cyclists
  • New traffic-calming measures on Ashton Road and alongside Greville Smyth Park
  Increasing the height of the boundary wall along Raynes Road to reflect concerns about security
  • A package of initiatives to support local retailers on North Street and East Street, on which Sainsbury’s is working closely with local businesses to develop
  • Improved landscaping around Colliters Brook for the benefit of local wildlife and to improve the overall appearance of the site
  • A comprehensive CCTV system to include an Automatic Number Plate Recognition system at the petrol filling station
  • Extending free parking at the store from two to three hours to encourage customers to visit other shops in the area

• 3. How you can contact us?

  In addition to the exhibitions, you can contact the team by :-  Freephone - 0800 130 3270,     Email - feedback@sainsburys-ashtongate.co.uk or from this site - Contact Us
  

Ashton Gate

• How long will it take to build?

  From commencement, the building should take about 12 months.

• How will people access the store if they are travelling by bike or foot?

  Our new proposals include measures that make it easier to travel to the store without using a car. For example:
  ·         More facilities for cyclists including two Cycle Stations and 100 undercover spaces
  ·         New traffic-calming measures on Ashton Road and alongside Greville Smyth Park have been proposed to help make the area safer for pedestrians.  The plans also include measures to help the flow of traffic along Winterstoke Road so that there is better access to the site for buses.
  ·         Improved landscaping along Colliters Brook will create an attractive approach to the store for cyclists and pedestrians
  ·         Where possible, the facilities will be integrated with existing cycle infrastructure.

• Parking?

  To make the best use of the site and minimise its impact on neighbouring roads, the store will be raised with parking underneath at ground level. Access to the shop floor will be via travelators, lifts and stairs.

• Transport Links?

  To help people reach the store via public transport, the new proposals include:
  • Real-time travel information in the store café about Sainsbury’s buses and other local bus services
  • A new bus stop directly outside the store
  • As well as doubling the existing Sainsbury’s bus services that currently serve the Winterstoke Road store, three new routes would be introduced to help customers reach the Ashton Gate site

• Vehicle access?

  We are currently proposing that vehicle access will be via Winterstoke Road, with pedestrian and cycle access from Ashton Road.

• What sustainability features does the proposal include?

  The store will be part of Sainsbury’s new generation of energy efficient buildings. Our new proposals include new sustainable features, raising the store to a BREEAM Excellent rating. This is one of the highest standards that can be achieved in construction and would make the store one of the most sustainable Sainsbury’s in the South West.

  
  

  A ‘BREEAM rating’ (Building Research Establishment Environmental Assessment Method) sets the standard for best practice in sustainable design. The criteria are split into a number of categories, with each weighted depending on its importance.

  
  

  In February 2010 we planned to achieve BREEAM Very Good. The revised design allows us to make this one of the most sustainable stores in the South West and we are now aiming to achieve a BREEAM Excellent rating.

  
  

  However, it is important to note that because development will not take place until 2013, the detailed design features of the store will not be decided now. Green technology has progressed dramatically in the last three years and is likely to do the same over the next three.

• What will the traffic be like around the new store?

  Much of the traffic is already on the local road network, which includes that  generated by people who currently shop at Sainsbury’s on Winterstoke Road. There will be some increase in customer numbers as the new store will stock an improved product range. However, the Ashton Gate site is better positioned for people living within walking or cycling distance and it is likely that a greater proportion of customers will travel on foot.  Already, a relatively high proportion of our Winterstoke Road customers come on foot.

• What’s in store?

  The new store would stock a broader range of the same products currently on offer at our Winterstoke Road store. It would include our full range of food and non-food, with fresh meat and fish counters, our TU clothing line and electrical goods, for example. The ratio between food and non food would be about 55:45. At the existing store it’s about 65 food: 35 non-food.

Winterstoke Road

• How long will the current site be open?

  The current Winterstoke Road store would remain open until the new store becomes operational.

• What sort of housing will replace the store?

  The type of housing we’re considering could be, for example, two storey terraced family housing and a small number of flats, including some affordable homes, with gardens backing onto one another. We would aim for the site be pedestrian orientated, but with parking for cars. There could also be a mini park for recreational use.

• Where would the employment units be?

  It is still early days, however employment units could be located along the eastern edge of the site to act as a buffer to the existing industrial units to the east. A gateway building along Winterstoke Road could provide an attractive frontage along the northern boundary of the site.